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Matt Donald, Pig & Poultry Farmer. (WED)

Matt is a third-generation pig and poultry farmer form North Yorkshire whose family have had broiler breeders producing fertile hatching eggs for over 60 years. As a member of the NFU national poultry board and a former NFU Poultry Industry Programme participant, Matt is keen to get more young people involved with poultry and farms with the aim to produce more from less, alongside enhancing the local environment. The poultry sector's resilience, aiming to maintain its environmentally sustainable credentials and producing safe and affordable food for everyone are some of the things Matt sees as key priorities for the sector.