This is the general privacy statement for the Royal Agricultural Society of England (RASE) for the range of products and services we provide in the context of the British Pig & Poultry Fair.

For the British Pig & Poultry Fair we collect different types of information about our users for five main reasons:

  1. To enable individuals to register for the event, and send them the information they require to attend.
  2. To help us to monitor and improve the services we offer.
  3. To keep customers up-to-date about the products and services they have purchased or registered for.
  4. To manage exhibitor bookings and fulfil contracted services
  5. If we have permission from the user, to market products and services to them.

Some of our services may have their own specific privacy policy because the services we provide in that instance are different. So please do check when you sign up or register just to be sure you know what is happening to your information.

About us

The protection of your privacy and personal information is important to us. We make sure that not only do we have appropriate security measures in place, but that any other organisation we work with to provide a service also meets the same standard as us.

We will respect your privacy. You should receive marketing emails only from us and, if you agree, from other organisations we have carefully chosen. We will make sure that the boxes you need to tick if you are happy to receive marketing are presented clearly and at an appropriate time.

We will make it clear at the point when we request your information, what we are collecting it for and how we are going to use it.

We will collect and use your personal information only if we have your permission or we have sensible business reasons for doing so, such as collecting enough information to process your event registration or exhibitor stand booking.

We will minimise the amount of information we collect from you to what we need to deliver the product and services you have requested.

We will be clear in our dealings with you as to what information about you we will collect and how we will use it.

We will use personal information only for the purposes for which it was originally collected and we will make sure we delete it securely.

Our websites are accessible via the internet. Please remember that if you post any comments or links on any of our sites that they can be read and accessed by anyone and everyone.

If we, our service providers, or our commercial partners transfer any information out of the European Economic Area (EEA), it will only be done with the relevant legal instruments or permissions being in place.

What information do we collect about you and how do we use it?

We collect information on you:

  1. when you register for an event (including live streamed events), an awards programme or competition
  2. when you contact us for information
  3. when you work with us in a commercial capacity, either as a sponsor, partner or exhibitor
  4. when you sign up for a newsletter
  5. when you use the website
  6. through cookies
  7. if you choose to reveal information in postings
  8. if you complete your details on research questionnaires
  9. when you enter sales promotions and competitions, and
  10. when we take pictures during the Fair that you appear in

What legal bases do we use for processing your data?

We use different legal bases depending upon the purpose for collecting your data in the first instance.

For all data collected to manage an event registration we process the data using Legitimate Interest, i.e. you are able to attend a unique business event free of charge in exchange for supplying your information, and we have a relationship where the balance of benefit is in your favour.

You always have a choice in the management of your data in this manner and can opt out of processing under this basis at any time.

Where you provide data to book a stand or in the course of the purchase of a product we process your data under Contract, i.e. your data is necessary for the fulfilment of the service. Any additional contact, i.e. telling you about another product or service closely related to the product or service you have bought is managed under Legitimate Interest.

Any secondary processing of your data, i.e. sharing with third parties, sending you messages on behalf of third parties, transfer to third parties, is managed under Consent.

For exhibitors and sponsors, we may pass your details to our agents and subcontractors in order to ensure that the services which form part of our contract can be delivered. We manage this process under Legitimate Interest.

Under the terms of current data protection legislation, we will always make it as easy as possible for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the service you have requested.


From time to time we may use some elements of the data you supply to target the messages we send you. For example, we may use your location to send you information about an event which is happening in the same country, or we may use your company type to send you a relevant news story.

None of this information is collated by wholly automated means and the rights and freedoms of the data subject are safeguarded by suitable measures.

How long do you hold on to my data?

Because we collect data for a wide range of purposes, we do not have a singularly defined retention period. For each individual product and service we define a carefully assessed timeframe within which we retain your data.

Details on invoices we issue to you, and payments we make against them, will be held for up to seven years after the invoice was raised, or payments raised. Your payment details are only retained until your payment has cleared.

We will retain your Personal Data for use in direct marketing for up to 2 years in the case of annual events. As the Pig & Poultry Fair is a biennial event we will retain your data for up to 4 years.

After this, data is managed to ensure that it is either erased from our system, minimised and retained for legal reasons or pseudonymised and retained on a global suppression list to ensure that you do not receive unwanted messaging from us.

Exhibiting at the Fair

The minimum information we need from you to exhibit at the Pig & Poultry Fair is your name, job title, company name and address, landline telephone number and email address.

We will process data collected for the purpose of facilitating your booking under Contract to deliver the services for which you have registered. We will also, on the basis of Legitimate Interest, contact you occasionally about other relevant RASE products and services which we think will interest you. We may also use photographs you appear in taken during the Fair for marketing purposes.

You always have a choice and can opt out of processing on this basis at any time by contacting our Database Manager by email or telephone 02477 351 045.

Registering for the Fair

The minimum information we need from you to register for the event is your name, job title, company name and address, landline telephone number and email address. We will ask you more questions for different services, including marketing emails. Unless we say otherwise, you must answer all the registration questions.

We may also ask some other, voluntary questions during registration (for example, general demographic questions about your business) so we can gain a clearer understanding of who you are. This enables us to assess whether you qualify for additional benefits, need to be invited to an event as a VIP or to deliver specific products to you. We may also use these details to create anonymised audience information for our sponsors, partners and exhibitors to facilitate their advertising or commercial decision-making processes.

We will process data collected for the purpose of facilitating your registration on the basis of Legitimate Interests to deliver the service for which you have registered. We will also, on this basis, contact you occasionally about other relevant RASE products and services which we think will interest you. We may also use photographs you appear in taken during the Fair for marketing purposes.

You always have a choice and can opt out of processing on this basis at any time by contacting our Database Manager by email or telephone 02477 351045.

Other uses of your data

With your permission, we may also send you emails from trusted partners we think may interest you. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.

We may contact you very occasionally via telephone (landline or mobile) to ask you about your experience at the event for research purposes. At any time you can choose to opt out of further communications from us.

We do not sell your data at any time. We will only share your data with our sponsors and commercial partners with your permission.

Updating your personal information

Under current data privacy legislation, you have the right to rectify, erase or restrict the processing of your data without undue delay. You may also request access to the data we hold on you.

To do this or to update your personal information at any time please contact our Database Manager by email or telephone 02477 351045.

Should you have registered one or more of your telephone numbers with the Telephone Preference Service (TPS) or the Corporate Telephone Preference Service (CTPS), we will only call you for marketing purposes if you have given your consent for us to do so.

Who we share data with

Your personal information may be shared with the Royal Agricultural Society of England group of companies that are based in the UK. For example, when there is direct crossover between products and services.

We will not share your personal information with others for marketing purposes unless you have given us your permission. If we have your permission, we will share your information only with other organisations we have chosen carefully.

We may make other organisations’ services available, through our sites, although we are not necessarily operating these sites. We process any information which we collect when you access a service provided by another organisation under this privacy policy. Information these other organisations collect is governed by their own privacy policies.

We can access and release personal information to keep to relevant laws and government requests, to operate our systems properly and to protect both us and our users.

Any other organisations who access your information in the course of providing services on our behalf will be governed by strict contractual restrictions to make sure that they protect your information and keep to data-protection and privacy laws which apply. We may also independently audit these service providers to make sure that they meet our standards. We may use service providers to help us run these sites (or services available on the sites), some of whom may be based outside the EEA or countries deemed adequate by the EDPB.

Use of Cookies

We use cookies for a number of reasons.

For statistical purposes to track how many users we have and how often they visit our websites. We collect information listing which of our pages are most frequently visited, and by which types of users and from which countries.

We may use ‘Flash’ cookies to store your preferences for your media player (for example, volume and so on). If we don’t use them, you may not be able to watch some video content. All of our videos are broadcast in YouTube, Vimeo and 3rd party video sharing applications which are embedded on our own website.

You can turn cookies off but if you do this, you may not be able to use all services on our websites and you might see more pop-ups and other advertising. This is because we won’t be able to limit what you see by using cookies. However, you will still be able to see our editorial content.

We or other companies may use cookies to suggest and deliver content which we believe may interest you.

For more information about cookies and managing them, including how to turn them off, please visit our page on Cookies.

By using the sites you are agreeing to the use of cookies as described.

Google Analytics

We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link

Legal information and how to contact us

Under the UK Data Protection Act 1998 we have to say who the ‘data controller’ is for the Royal Agricultural Society of England products and services provided via our websites, events and other products and services. The data controller is the organisation responsible for protecting information. In this instance the Royal Agricultural Society of England is the Data Controller.

If you would like access to or a copy of the personal information we hold about you, to request a correction, or have any questions about how we may use it or to make a complaint, please contact the Data Protection Team by email

 or telephone 02477 351045

Requests will be dealt with by the Data Protection Officer, and will be responded to within a reasonable period, not longer than 30 days.

If you are not satisfied with the way your request was handled, you have the right to lodge a complaint with the supervisory authority – details of which are given below:
Information Commissioner’s Office
Telephone: +44 303 123 1113

Changes to the privacy policy

If we make changes to our privacy policy we will show you what they are here. If these changes are significant, we may also choose to email relevant individuals with new details. If we are required by law, we will obtain your consent to make these changes.

Changes to this policy by date

  • March 2018 – new company privacy policy created.
  • May 2018 – contact us information revised
  • May 2018 – Revised web address for Information Commissioner’s Office
  • March 2019 – Minor revisions to the policy
  • November 2022 – Remove Grandstand Stoneleigh Events and update contact information for data protection team.