John Bates, Senior Media Relations Manager, AHDB (host)

John is a communications advisor to senior public and private sector managers having worked closely with a range of Government departments and corporate organisations on high profile, sensitive topics. His experience of crisis management and navigating ‘hard news’ is where he adds value to AHDB’s media relations team. Away from AHDB, JB delivers training and coaching in effective communication to teams and senior individuals to enhance and protect the reputations of those experiencing close media attention.