Kate Abbey, Marketing Manager, AHDB. (THUR)

Kate is an experienced marketing professional with 20 years of industry experience across numerous industries including education, manufacturing and local government. As Marketing Manager within AHDB, Kate has played a pivotal role in strategic marketing initiatives, supporting the delivery of the key marketing campaigns for pork, managing the successful launch of the new Love Pork website and overseeing the always-on social media activity. Kate has been instrumental in driving the Gen-Z focused campaign for Love Pork, an initiative aimed at expanding the reach, awareness and engagement with the younger demographic of consumers (18-25 year olds). Collaborating with renowned foodie platform Tasty UK, Kate has developed a social media campaign designed to educate and inspire Gen-Z consumers, while encouraging them to consider fresh pork in their purchasing decisions.